I had the great pleasure of speaking to a combined audience of marketers and technology professionals at the University of Birmingham in the U.K. on December 8th.
Many thanks to Sam Smith, Head of Online Corporate Content at the university, for making all the arrangements, and to Liz Murphy, Director of Student Recruitment, and Ian Upton, for asking me to present the two sessions, one on blogs and social media, and the other on Second Life (which was held in the magnificent HP Visual and Spatial Technology Centre, making the SL demo even more life-like).
At the end of the day, Sam gave me a brief tour of the beautiful campus. Here are two pictures.
In Is this Blog Justice?, Philip Young questions whether the reposting of a photograph of Jackie Danicki’s alleged attacker on the London Underground by others is ethical:
“If someone we know were to be attacked we’d all want to do what we could to help. We might think that a reasonably well read weblog offered a useful platform for doing so. But would it be ethical?….
… as the CIPR [see the Chartered Institute of Public Relation’s Social Media Guidelines — Consultation here] thinks about a social media code of conduct which includes issues of competence, I wonder if this incident highlights an important distinction between citizen journalism and its more established equivalent?”
(A quick point: Please read Jackie’s disturbing story, as well as the additional information she leaves in the comments on her post. Also note that I’m using the word “alleged” here not to question Jackie veracity, but as a legal term reflecting the status of her claim.)
Perhaps I’m mincing words, but I’m not sure the question is one of ethics as much as asking whether the republishing of the photograph of the individual in question is the right thing to do vs. whether it is legally sound to do.
If this man is the person who actually committed the assault (which is the issue here), then one could argue that finding him and bringing him to justice is a social responsibility, part of which is asking the public to help identify him. One could further argue that republishing his photograph on a private blog is not that different from publishing it through an official law enforcement site, at least conceptually, assuming the original source of the information is reliable. Furthermore, since the attack occurred in a public setting, an argument of invasion of privacy by the assailant could not be as easily made.
However, whether this is a legally sound action is another matter. Should any initially unknown facts or issues arise, anyone who has republished the photograph puts themselves at greater risk than simply having linked to the original post or Jacki’s Flickr picture (which, by the way, as of right now has been viewed 2,604 times). And should the assailant make any counterclaims of harm caused him by the publishing or republishing of the photograph (stranger things have happened), then anyone who has participated in this may be on the line as well.
For what it’s worth, I commend Jackie for having handled the attack as she did — by filing an official report, by publicly sharing her story, and by having the wherewithal to take a photograph of the alleged assailant and posting it on her blog. Hopefully the perpetrator will be caught soon.
I attended an inspiring session this morning at the 2006 IABC Heritage Region Conference. William Ryerson, President of the Population Media Center, and Esta de Fossard, Senior Advisor of Johns Hopkins University’s Center for Communication Programs, spoke about using entertainment as a vehicle to communicate health and social messages to people in developing nations.
William gave examples of how serial dramas are able to significantly raise awareness about family planning options, HIV prevention, arranged marriages (in reality abductions and violations of young girls) and exploitative child labor and child slavery. He also showed where this awareness resulted in changed behavior. For example, he told one moving story where the family of a 14-year old abducted girl was reluctant to let their other daughter attend school for fear that she too would be attacked on the way to class. However, after hearing a serial radio drama discussing “arranged marriages,” they and the other villagers decided that they would band together to prevent further abductions.
Esta explained that the success of serial dramas, one of several types of entertainment-education vehicles (others include telenovelas, series, sit coms and docu dramas), lies in the identification of the audience with the characters, and in helping audience members believe that if a character can improve his or her life, perhaps they can too. Esta also provided an overview of the steps involved in using serial dramas to bring about change: Audience, analysis, access, articulation, artistry, auxiliaries, advocacy, advertising, assessment, and adjustment.
Katie Paine, who writes KDPaine’s PR Measurement Blog and will be presenting at the conference this afternoon, also enjoyed the session.
While there is a good reason we have a democratic legal system with corresponding laws that help guide societal behavior (the always debatable issue being, of course, to what degree the legal system impacts individual and societal rights), it’s bothersome when the law gets in the way and isn’t as progressive as perhaps it should be.
Case in point is an ABA eReport article that discusses a New York State proposal that would designate legal blogs as advertising, thus subjecting them to state scrutiny and regulation:
“The storm was set off by a proposal that ‘computer-accessed communications’ such as blogs be included in New York’s definition of legal advertising, and therefore require state scrutiny. The proposal, by a committee created by the state’s Administrative Board of Courts, also suggests the state code of professional responsibility extend court jurisdiction to out-of-state legal advertising that appears in New York….
And if blog posts must be approved, what’s the point? ‘This seems to be another in a series of recent regulatory efforts by state bar regulators that seem woefully out of touch with the Internet era,’ wrote Dennis Kennedy, a St. Louis lawyer who posts at Between Lawyers.” [Read Kennedy’s post If Lawyers Can Advertise in New York, They Can Advertise Anywhere…But They Probably Can’t.]
Equally bothersome, however, is when individuals expose themselves to legal liability by doing something that appears to be intentionally stupid. I’m referring to examples provided in the USA Today article Courts are asked to crack down on bloggers, websites, such as posting false STD information about someone on Don’tDateHimGirl.com or setting up a fake MySpace.com page that contains obscene content. Not very smart — and that’s an understatement.
When a blog is used for professional marketing and networking, one of the big questions is always how much of the blogger’s personal views to include and how much of his or her personal life to reference.
Great question, and there’s no consensus. For example, some of my online PR and social media colleagues openly weave personal events from their lives into their blog posts, frequently to illustrate some point, but sometimes just to share with readers and others in the profession. But another colleague has a policy not to mention anything personal, whether in online or offline conversations, unless it’s on a superficial and inconsequential “small talk” level. These are, of course, vastly different approaches.
I’ve often wondered what the right balance is, given that blogging and other social media, is, well, social in nature. When readers who are perhaps not very familiar with the culture of social media, as well as readers from traditional corporate environments (where the belief in message control still exists and is desperately hung on to), come across a post that’s more personal in nature, how will they respond? Will they assume the blogger is not “being professional” in that instance?
I’ve been thinking about this more in the past few days after the conversations I had with several of the session leaders and attendees at BlogOrlando. Those immersed in blogging and social media were more comfortable with the inevitable intertwining of the “purely” professional (although I’d argue that there is no such thing) with the personal, while those individuals who came from more traditional and corporate environments were still wary about it all.
The fact is, however, that even the most closely guarded people leave impressions behind, if not in their actual blog posts, then in such public venues as the comments on other blogs, in podcasts, on MySpace and other similar sites, in Flickr pictures (those they upload, those they appear in and the manner in which they appear, and those they choose as favorites), on message boards or business review sites.
Since individuals inevitably reveal more about ourselves than they usually realize, perhaps the answer is in being authentic (yeah, “authenticity” is one of those words that’s been horribly overused lately) instead of posed, plastic or uni-dimensional. This does not mean letting it all hang out. But it does mean not trying to uphold some artificial appearance.
Perhaps it also means being less judgmental about certain things (see Scott Baradell’s post about the attacks on public figures who show human fallibility); recognizing the richness, as Lee Hopkins described, that online communications, despite their limitations and risks, provide us — and our responsibility in this process; and the need to try to make amends when we’ve made mistakes or wronged someone (see Gary Goldhammer’s humorously-written, but with a serious message, Yom Kippur: A Post of Atonement — L’shanah Tova, Gary).