In Is this Blog Justice?, Philip Young questions whether the reposting of a photograph of Jackie Danicki’s alleged attacker on the London Underground by others is ethical:
“If someone we know were to be attacked we’d all want to do what we could to help. We might think that a reasonably well read weblog offered a useful platform for doing so. But would it be ethical?….
… as the CIPR [see the Chartered Institute of Public Relation’s Social Media Guidelines — Consultation here] thinks about a social media code of conduct which includes issues of competence, I wonder if this incident highlights an important distinction between citizen journalism and its more established equivalent?”
(A quick point: Please read Jackie’s disturbing story, as well as the additional information she leaves in the comments on her post. Also note that I’m using the word “alleged” here not to question Jackie veracity, but as a legal term reflecting the status of her claim.)
Perhaps I’m mincing words, but I’m not sure the question is one of ethics as much as asking whether the republishing of the photograph of the individual in question is the right thing to do vs. whether it is legally sound to do.
If this man is the person who actually committed the assault (which is the issue here), then one could argue that finding him and bringing him to justice is a social responsibility, part of which is asking the public to help identify him. One could further argue that republishing his photograph on a private blog is not that different from publishing it through an official law enforcement site, at least conceptually, assuming the original source of the information is reliable. Furthermore, since the attack occurred in a public setting, an argument of invasion of privacy by the assailant could not be as easily made.
However, whether this is a legally sound action is another matter. Should any initially unknown facts or issues arise, anyone who has republished the photograph puts themselves at greater risk than simply having linked to the original post or Jacki’s Flickr picture (which, by the way, as of right now has been viewed 2,604 times). And should the assailant make any counterclaims of harm caused him by the publishing or republishing of the photograph (stranger things have happened), then anyone who has participated in this may be on the line as well.
For what it’s worth, I commend Jackie for having handled the attack as she did — by filing an official report, by publicly sharing her story, and by having the wherewithal to take a photograph of the alleged assailant and posting it on her blog. Hopefully the perpetrator will be caught soon.
When a blog is used for professional marketing and networking, one of the big questions is always how much of the blogger’s personal views to include and how much of his or her personal life to reference.
Great question, and there’s no consensus. For example, some of my online PR and social media colleagues openly weave personal events from their lives into their blog posts, frequently to illustrate some point, but sometimes just to share with readers and others in the profession. But another colleague has a policy not to mention anything personal, whether in online or offline conversations, unless it’s on a superficial and inconsequential “small talk” level. These are, of course, vastly different approaches.
I’ve often wondered what the right balance is, given that blogging and other social media, is, well, social in nature. When readers who are perhaps not very familiar with the culture of social media, as well as readers from traditional corporate environments (where the belief in message control still exists and is desperately hung on to), come across a post that’s more personal in nature, how will they respond? Will they assume the blogger is not “being professional” in that instance?
I’ve been thinking about this more in the past few days after the conversations I had with several of the session leaders and attendees at BlogOrlando. Those immersed in blogging and social media were more comfortable with the inevitable intertwining of the “purely” professional (although I’d argue that there is no such thing) with the personal, while those individuals who came from more traditional and corporate environments were still wary about it all.
The fact is, however, that even the most closely guarded people leave impressions behind, if not in their actual blog posts, then in such public venues as the comments on other blogs, in podcasts, on MySpace and other similar sites, in Flickr pictures (those they upload, those they appear in and the manner in which they appear, and those they choose as favorites), on message boards or business review sites.
Since individuals inevitably reveal more about ourselves than they usually realize, perhaps the answer is in being authentic (yeah, “authenticity” is one of those words that’s been horribly overused lately) instead of posed, plastic or uni-dimensional. This does not mean letting it all hang out. But it does mean not trying to uphold some artificial appearance.
Perhaps it also means being less judgmental about certain things (see Scott Baradell’s post about the attacks on public figures who show human fallibility); recognizing the richness, as Lee Hopkins described, that online communications, despite their limitations and risks, provide us — and our responsibility in this process; and the need to try to make amends when we’ve made mistakes or wronged someone (see Gary Goldhammer’s humorously-written, but with a serious message, Yom Kippur: A Post of Atonement — L’shanah Tova, Gary).
After the hugely damaging Enron et all fiasco and the resulting public distrust and cynicism, once again we find corporate responsibility, ethics and good business practices at the forefront of many discussions.
Business Ethics Magazine lists its 100 Best Corporate Citizens for 2006 (Spring 2006, Vol. 20 #1) and explains that its methodology goes beyond simply measuring accountability to shareholders:
“Traditionally, firms have been judged on how well they serve stockholders. But in the 21st century — a new era of ecological limits, corporate ethics crises, and rising societal expectations — this traditional focus offers too narrow a definition of success. Firms rely upon healthy relations with many stock-holders. That means not only creating healthy returns for shareholders but emphasizing good jobs for employees, a clean environment, responsible relations with the community, and reliable products for consumers.”
Companies that made the list for the past seven years are Brady Corporation, Cisco Systems, Inc., Cummins, Inc., Ecolab Inc., Graco Inc., Herman Miller, Inc., Hewlett-Packard Company, Intel Corporation, Modine Manufacturing Co., Pitney Bowes, Inc., Procter & Gamble Company, St. Paul Travelers Companies, Southwest Airlines Company, Starbucks Corporation, Timberland Company and Whirlpool Corporation.
Writing about the 100 Best Corporations list, Mike Swenson asks us to consider, “could your company or client make this list today? What would have to happen to make your company or client eligible to be one of the 100 Best Corporate Citizens?”
In the same vein, Ethical Corporation released a special report (PDF here) on Corporate Responsibility and Education. The foreward to the report states that:
“… whether corporate responsibility is a moral and ethical imperative or simply a new factor in doing business profitably, there emerging consensus is that it is here to stay and needs to be carefully managed. This requires new knowledge, skills and values that allow managers to balance profitability with stakeholder interests and social and environmental realities.
Academic institutions have a vital role, perhaps even obligation, to equip the next generation of business leaders with the cross-functional skills to cope with and flourish in an era of globalization in a way that creates economic growth and a sustainable future for people and the planet.”
However, the report also notes that business school students can still graduate without having had to include corporate social responsibility into their studies. What is therefore being envisioned is a “triple-track approach” to incorporating CSR courses into the curriculum:
CRS courses offered as electives,
CRS courses required as part of the core curriculum, and
CRS components included in other core courses.
The report also provides lists of European business schools offering CRS programs (p. 20) and top U.S. business schools for social and environmental stewardship (p. 24).
In Foreward Blog’s Foreward Podcast #3, meanwhile, Trevor Cook discussed the importance of ethics in public relations. Although his interview is geared towards PR students and young practitioners, these two statements apply equally well to all practitioners:
“We’d rather lose a client than an editor… and if we get a reputation of being too slippery with the truth or being too glib… then we’re going to go out of business very quickly…
We in the profession should be thinking about… the context and broader implications of what we do, because sometimes just telling the truth can be an easy way out…”
The National Foundation to Prevent Child Sexual Abuse (NFPCSA) is calling for a boycott of McDonald’s restaurants after Nashville station NewsChannel 5 WTVF uncovered that nationwide, McDonald’s restaurants have hired “dozens” of convicted sex offenders.
According to the WTVF report, “McDonald’s says it has a policy against hiring sex offenders at its 8,000 or so company owned stores. But at the 18,000 franchise stores that operate under the golden arches, they’re free to hire anyone they want.”
WTVF’s investigation revealed nine sex offenders in Delaware, thirteen in Indiana and sixteen in Louisiana working in McDonald’s restaurants. But, unfortunately:
“We can’t tell you how many other child molesters or other sex offenders are working at McDonald’s restaurants here in Tennessee or anywhere else. That’s because in most states, including Tennessee, sex offender registries don’t have information about employers. So the public can’t find out — until something bad happens.”
No response yet on McDonald’s Corporate site.