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	<title>Andrea Weckerle &#187; Books</title>
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	<link>http://andreaweckerle.com</link>
	<description>Attack life, wait for nothing</description>
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		<title>Posing For Playboy At 40 Is Empowering?</title>
		<link>http://andreaweckerle.com/2006/04/posing-for-playboy-at-40-is-empowering.html</link>
		<comments>http://andreaweckerle.com/2006/04/posing-for-playboy-at-40-is-empowering.html#comments</comments>
		<pubDate>Tue, 25 Apr 2006 23:50:00 +0000</pubDate>
		<dc:creator>Andrea Weckerle</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Communications]]></category>

		<guid isPermaLink="false">http://andreaweckerle.com/?p=186</guid>
		<description><![CDATA[
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			<content:encoded><![CDATA[<p><a onclick="window.open(this.href, '_blank', 'width=375,height=544,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false" href="http://andreaweckerlecopywriting.typepad.com/.shared/image.html?/photos/uncategorized/2006_cindy1_cindy_margoolis_1.jpg"><img title="2006_cindy1_cindy_margoolis_1" height="145" alt="2006_cindy1_cindy_margoolis_1" src="http://andreaweckerlecopywriting.typepad.com/new_millennium_pr/images/2006_cindy1_cindy_margoolis_1.jpg" width="100" border="0" style="FLOAT: left; MARGIN: 0px 5px 5px 0px" /></a><a href="http://www.cindymargolis.com/"> Cindy Margolis</a>, actress, former <em>Price is Right</em> model, national spokeswoman for <a href="http://www.resolve.org/site/PageServer">Resolve: The National Infertility Association</a>, and winner of the first <a href="http://www.nbc.com/Celebrity_Cooking_Showdown/">Celebrity Cooking Showdown</a>, has agreed to pose for <a href="http://www.playboyenterprises.com/">Playboy</a>. </p>
<p><a href="http://entertainment.msn.com/tv/article.aspx?news=221835&amp;GT1=7703">According to</a> the Associated Press: </p>
<blockquote dir="ltr"><blockquote dir="ltr">
<blockquote dir="ltr">
<p>&quot;The mother of three told The Associated Press that she finally agreed to pose for the magazine when they called on her 40th birthday&#8230;.</p>
<p>After turning down offers to pose for the magazine in the past, Margolis said she accepted this time because she felt posing nude at the age of 40 is empowering.</p>
<p>&#8216;In the past it would have been for gratuitous reasons,&#8217; she said.&quot; </p>
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<p dir="ltr">Right. Now it&#8217;s not gratuitous. Because she&#8217; s 40. And that makes it empowering. Would have been gratuitous at 35 or 37 or 39. But not now, not at 40. Hmm. </p>
<p dir="ltr">
<p><span style="font-size: 0.6em;">(Photo from </span><a href="http://www.cindymargolis.com/photos.cfm"><span style="font-size: 0.6em;">cindymargolis.com</span></a><span style="font-size: 0.6em;">)</span></p>
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		<title>Roger Hargreaves&#8217; Mr Men Debuted 35 Years Ago</title>
		<link>http://andreaweckerle.com/2006/04/roger-hargreaves-mr-men-debuted-35-years-ago.html</link>
		<comments>http://andreaweckerle.com/2006/04/roger-hargreaves-mr-men-debuted-35-years-ago.html#comments</comments>
		<pubDate>Wed, 05 Apr 2006 08:00:00 +0000</pubDate>
		<dc:creator>Andrea Weckerle</dc:creator>
				<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">http://andreaweckerle.com/?p=172</guid>
		<description><![CDATA[
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			<content:encoded><![CDATA[<p>Are you looking for books to read to your pre-schooler? Ones that will make your child &#8212; and you &#8211;&nbsp; feel happy and silly and giggly all at the same time? Then consider the entire series of 40 Mr Men and 30 Little Misses created by Roger Hargreaves.&nbsp; &nbsp;</p>
<p>BBC News <a href="http://news.bbc.co.uk/2/hi/entertainment/4872780.stm">reports</a> that Hargreaves created the first Mr Men, Mr Tickle, thirty-five years ago. Looking at the exhibition recently opened at the <a href="http://www.animaart.com/">Animation Art Gallery in London</a>, it&#8217;s no surprise that Hargreaves is apparently the third best-selling children&#8217;s author of all time.&nbsp; </p>
<p><a href="http://andreaweckerlecopywriting.typepad.com/.shared/image.html?/photos/uncategorized/mr_tickle_2.jpg"><img title="Mr_tickle_2" height="149" alt="Mr_tickle_2" src="http://andreaweckerlecopywriting.typepad.com/new_millennium_pr/images/mr_tickle_2.jpg" width="200" border="0" style="FLOAT: left; MARGIN: 0px 5px 5px 0px" /></a>Here is <a href="http://news.bbc.co.uk/2/hi/in_pictures/4858304.stm">the link</a> to more pictures of the Misters and Misses, and here is <a href="http://www.mrmen.com/site/flash/">the link</a> to the official Mr Men site.</p>
<p>My all-time favorite? Mr Bump. <a href="http://andreaweckerlecopywriting.typepad.com/.shared/image.html?/photos/uncategorized/mr_bump.jpg"><img title="Mr_bump" height="200" alt="Mr_bump" src="http://andreaweckerlecopywriting.typepad.com/new_millennium_pr/images/mr_bump.jpg" width="200" border="0" style="FLOAT: left; MARGIN: 0px 5px 5px 0px" /></a> </p>
<p><span style="font-size: 0.6em;">(Source for </span><a href="http://news.bbc.co.uk/2/hi/entertainment/4872780.stm"><span style="font-size: 0.6em;">Mr Tickle</span></a><span style="font-size: 0.6em;"> and </span><a href="http://news.bbc.co.uk/2/hi/in_pictures/4858304.stm"><span style="font-size: 0.6em;">Mr Bump</span></a><span style="font-size: 0.6em;"> is BBC News)</span> </p>
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		<slash:comments>8</slash:comments>
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		<title>What&#8217;s Next &#8230; Chicken Soup for the Blogger&#8217;s Soul?</title>
		<link>http://andreaweckerle.com/2006/02/whats-next-chicken-soup-for-the-bloggers-soul.html</link>
		<comments>http://andreaweckerle.com/2006/02/whats-next-chicken-soup-for-the-bloggers-soul.html#comments</comments>
		<pubDate>Thu, 16 Feb 2006 07:00:00 +0000</pubDate>
		<dc:creator>Andrea Weckerle</dc:creator>
				<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">http://andreaweckerle.com/?p=114</guid>
		<description><![CDATA[
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			<content:encoded><![CDATA[<ul>
<li><a onclick="window.open(this.href, '_blank', 'width=240,height=240,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false" href="http://andreaweckerlecopywriting.typepad.com/.shared/image.html?/photos/uncategorized/soup_1.jpg"><img title="Soup_1" height="300" alt="Soup_1" src="http://andreaweckerlecopywriting.typepad.com/new_millennium_pr/images/soup_1.jpg" width="300" border="0" style="FLOAT: left; MARGIN: 0px 5px 5px 0px" /></a>I received this e-mail from <a href="http://www.amazon.com/gp/homepage.html/002-1011741-9916814">Amazon.com</a> the other day: </li>
</ul>
<blockquote dir="ltr"><blockquote dir="ltr">
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<p><strong><span style="color: #336633;">Dear Amazon.com Customer,</span></strong></p>
<p><span style="color: #003300;">As someone who has purchased books by Mark Victor Hansen, you might like to know that <em>Chicken Soup for the Soul Healthy Living Series: Asthma (Chicken Soup for the Soul Healthy Living)</em> will be released in paperback soon. You can pre-order your copy by following the </span><a href="http://www.amazon.com/gp/product/0757305016/ref=pe_snp_016/002-1011741-9916814?n=283155"><span style="color: #003300;">link</span></a><span style="color: #003300;"> below. </span></p>
</blockquote>
</blockquote>
<p>Is it just me, or don&#8217;t we have enough <em>Chicken Soup for the Soul</em> books already? Amazon.com lists <a href="http://www.amazon.com/exec/obidos/search-handle-url/002-1011741-9916814?url=index%3Dstripbooks%3Arelevance-above&amp;field-keywords=Chicken+Soup+for+the+Soul&amp;Go.x=8&amp;Go.y=10">513</a>, and I personally own a few of them (they did wonders when I had a long recovery a few years back). </p>
<p>So don&#8217;t get me wrong. This series is successful precisely because it tugs at the heartstrings. Kind of like a Hallmark card on steroids. </p>
<p>Maybe I should applaud Jack Canfield and Mark Victor Hansen. At a time when personalization and &quot;all about me&quot; don&#8217;t show any sign of abating, they keep cranking out book after book&#8230; and people keep buying them:</p>
<ul>
<li><a href="http://www.amazon.com/gp/product/0757301002/ref=cm_lm_fullview_prod_18/002-1011741-9916814?%5Fencoding=UTF8&amp;v=glance&amp;n=283155">Chicken Soup for the NASCAR Soul</a></li>
<li><a href="http://www.amazon.com/gp/product/0757304095/qid=1140063960/sr=1-94/ref=sr_1_94/002-1011741-9916814?s=books&amp;v=glance&amp;n=283155">Chicken Soup for Scrapbooker&#8217;s Soul</a></li>
<li><a href="http://www.amazon.com/gp/product/155874875X/qid=1140063387/sr=1-60/ref=sr_1_60/002-1011741-9916814?s=books&amp;v=glance&amp;n=283155">Chicken Soup for the Sports Fan&#8217;s Soul</a></li>
<li><a href="http://www.amazon.com/gp/product/1558749330/qid=1140063500/sr=1-65/ref=sr_1_65/002-1011741-9916814?s=books&amp;v=glance&amp;n=283155">Chicken Soup for the Nurse&#8217;s Soul</a>&nbsp; </li>
<li><a href="http://www.amazon.com/gp/product/0757301304/qid=1140063637/sr=1-75/ref=sr_1_75/002-1011741-9916814?s=books&amp;v=glance&amp;n=283155">Chicken Soup for the Chiropractic Soul</a></li>
<li><a href="http://www.amazon.com/gp/product/0757301452/qid=1140063637/sr=1-78/ref=sr_1_78/002-1011741-9916814?s=books&amp;v=glance&amp;n=283155">Chicken Soup for the Fisherman&#8217;s Soul</a></li>
<li><a href="http://www.amazon.com/gp/product/1558748865/qid=1140063874/sr=1-84/ref=sr_1_84/002-1011741-9916814?s=books&amp;v=glance&amp;n=283155">Chicken Soup for the Gardener&#8217;s Soul</a></li>
<li><a href="http://www.amazon.com/gp/product/075730401X/qid=1140063637/sr=1-80/ref=sr_1_80/002-1011741-9916814?s=books&amp;v=glance&amp;n=283155">Chicken Soup for the Mother of Preschooler&#8217;s Soul</a> </li>
<li><a href="http://www.amazon.com/gp/product/1558745629/qid=1140063586/sr=1-71/ref=sr_1_71/002-1011741-9916814?s=books&amp;v=glance&amp;n=283155">Chicken Soup for the Country Soul</a> (comes with its own CD!)</li>
</ul>
<p>There are books for different ethnicities, different ages (Kids Soul, Preteen Soul I &amp; II, Teenage Soul I-IV, Grandparent&#8217;s Soul and more, ), professions (Dental Soul) and interests (Traveler&#8217;s Soul, Golfer&#8217;s Soul). The list goes on. Pretty soon we&#8217;ll all have our own <em>Chicken Soup</em> book. </p>
<p>(If you&#8217;re feeling particularly cranky, you may want to buy <a href="http://www.amazon.com/gp/product/0671014420/qid=1140062294/sr=2-1/ref=pd_bbs_b_2_1/002-1011741-9916814?s=books&amp;v=glance&amp;n=283155">Chicken Poop for the Soul: Stories to Harden the Heart and Dampen the Spirit</a>, a parody by David Fisher.)</p>
<p>But what I&#8217;m really holding out for is <em>Chicken Soup for the Blogger&#8217;s Soul</em>. I&#8217;ll even help put it together. </p>
</blockquote>
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		<slash:comments>7</slash:comments>
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		<title>Stephen King Promotes New Book Cell Through Talk Tones and Text Ads</title>
		<link>http://andreaweckerle.com/2006/01/stephen-king-promotes-new-book-cell-through-talk-tones-and-text-ads.html</link>
		<comments>http://andreaweckerle.com/2006/01/stephen-king-promotes-new-book-cell-through-talk-tones-and-text-ads.html#comments</comments>
		<pubDate>Wed, 18 Jan 2006 01:20:41 +0000</pubDate>
		<dc:creator>Andrea Weckerle</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://andreaweckerle.com/?p=74</guid>
		<description><![CDATA[
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			<content:encoded><![CDATA[<p><a onclick="window.open(this.href, '_blank', 'width=72,height=110,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false" href="http://andreaweckerlecopywriting.typepad.com/.shared/image.html?/photos/uncategorized/the_cell.jpg"><img title="The_cell" height="190" alt="The_cell" src="http://andreaweckerlecopywriting.typepad.com/new_millennium_pr/images/the_cell.jpg" width="125" border="0" style="FLOAT: left; MARGIN: 0px 5px 5px 0px" /></a> Starting January 19, <a href="http://www.stephenking.com/">Stephen King</a> will promote his soon-to-be-released book <a href="http://www.amazon.com/gp/product/0743292332/qid=1137549847/sr=2-1/ref=pd_bbs_b_2_1/102-2244283-5640136?s=books&amp;v=glance&amp;n=283155">Cell</a> via talk tones and text-ads, the <a href="http://online.wsj.com/public/us">Wall Street Journal</a> reports today (print article; online subscription required).&nbsp; </p>
<p>King will be the first author to promote his work this way, an ironic marketing method considering <em>Cell </em>is <a href="http://www.cellthebook.com/aboutCell.htm#play">about</a> a signal called The Pulse that is sent through cell phones and turns users into &quot;something less than human.&quot;&nbsp; &nbsp;</p>
<p>According to the <em>Journal</em>, thousands of cellphone subscribers in the coveted 18 to 54 years-old demographic group will receive a text-ad that reads:</p>
<blockquote dir="ltr"><p>&quot;The next call you take may be your last&#8230;..Join the Stephen King VIP Club at <a href="http://www.cellthebook.com/">www.cellthebook.com</a>&quot; </p>
</blockquote>
<p dir="ltr">After signing up for the <a href="http://www.cellthebook.com/vipPreLaunch.htm">VIP Club</a>, members get the chance to <a href="http://www.cellthebook.com/content.htm#play">purchase</a> special cell phone wallpaper or two different talk tones for $1.99 (available to AT&amp;T, Cingular and Sprint customers). </p>
<p dir="ltr">
<p>One talk tone says &quot;Beware, the next call you take may be your last,&quot; while the other says &quot;It&#8217;s ok, it&#8217;s a &#8216;Normie&#8217; calling,&quot; with Normie referring to the few people who haven&#8217;t been affected by The Pulse.</p>
<p>You can listen to the talk tones <a href="http://www.cellthebook.com/content.htm#play">here</a> and The Pulse <a href="http://www.cellthebook.com/sendMessage.htm#play">here</a>. </p>
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