Last week I was at the Word of Mouth Marketing Association (WOMMA) Research Symposium and Summit 2007 in Las Vegas, which, in my mind, is one of the “must attend” yearly conferences.
Along with Jake McKee, I was one of the official conference bloggers. Being a designated blogger is a very different experience that being a [...]
Social Media’s ability to help businesses engage with their members, users and audiences is becoming increasingly more common, and something what many in the communications field have actively been encouraging their clients to do.
What’s particularly interesting, though, is social media’s broader ability to quickly share and disseminate critical information when things go wrong, wrong as [...]