Sometimes Slow Is Better
Yesterday I was talking about the importance of social networking sites to connect or combine users’ online and offline worlds. Users and consumers want the feeling that they’re not just one of many… even when they are.
And sometimes the way to foster that "you’re special" feeling is by taking it slow, or what Evelyn Rodriguez calls slow marketing:
"Not that it’s necessarily opposed to buzz marketing, but slow marketing is a focus on human, one-on-one connections sans stress… rather than a focus on the mass, aggregate, broadcast-blast level.
Slow marketing is intricately tied to slow conversations, naked conversations."
Sometimes slow is better (right?).
(Picture from Photo Monkey)
Right!