Doing Good = Smart Marketing
I’ve always been a sucker for "doing good" and can never understand the argument that running a business and making a profit can’t coincide with charitable contributions or cause marketing. So I’m really pleased that two blogs talk about this very thing.
Mack Collier at Beyond Madison Avenue discusses Sarah McLachlan’s video World on Fire, which is nominated for a Grammy for Best Short Form Video.
Meanwhile, Mike Swenson, President of Barkley & Evergreen, suggests what smart advertisers should start doing with the $2.5 million it costs to buy a 30 second Super Bowl spot (via Holmes Report Blog).
Thanks to both of you for pointing out that there is a better way.
Thanks for the shout out. I’m more of a rookie than you as I only launched on Saturday. I look forward to following your thoughts on our profession and more important things.
No Marketing Cause Marketing = Good Marketing
Beyond Madison Avenue has an interesting post about Sara McLachlan’s World on Fire video, which cost $15 to produce while the $150k alloted for production went to 11 charities. During the video, McLachlan shows that $150k could help a million
Mike,
I see you’re in KC. I was in Leawood in ‘02-’04.